Digital
Diplomacy
Index

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Digital Diplomacy Index
sub-index
Diplomatic Network Reach
Diplomatic Weight
Vocality
Message Efficiency
Global Country Visibility
Format Proficiency
Momentum
Diplomatic Centrality
Language Diversification

-> The Digital Diplomacy Index provides an objective, data-backed picture of G20 countries’ influence on the online scene of international relations as it unfolds on Twitter.

Evolution of Digital Diplomacy Index in 2023

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Digital Diplomacy Index

Last updated: 8/11/2023
Diplomatic Network Reach
Diplomatic Weight
Vocality
Message Efficiency
Global Country Visibility
Format Proficiency
Momentum
Diplomatic Centrality
Language Diversity
Digital Diplomacy Index

1

United States

9.55
8.07
9.27
8.25
9.14
8.32
9.28
7.73
9.65
8.61

8.61

close

Diplomatic Network Reach

9.55

Diplomatic Weight

8.07

Vocality

9.27

Message Efficiency

8.25

Global Country Visibility

9.14

Format Proficiency

8.32

Momentum

9.28

Diplomatic Centrality

7.73

Language Diversity

9.65

2

Russia

+1

8.13
10
10
5.72
9.31
9.91
7.38
5.58
10
8.37

8.37

close

Diplomatic Network Reach

8.13

Diplomatic Weight

10

Vocality

10

Message Efficiency

5.72

Global Country Visibility

9.31

Format Proficiency

9.91

Momentum

7.38

Diplomatic Centrality

5.58

Language Diversity

10

3

India

-1

10
6.4
7.77
8.78
9.43
7.94
10
7.3
7.83
8.21

8.21

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Diplomatic Network Reach

10

Diplomatic Weight

6.4

Vocality

7.77

Message Efficiency

8.78

Global Country Visibility

9.43

Format Proficiency

7.94

Momentum

10

Diplomatic Centrality

7.3

Language Diversity

7.83

4

Indonesia

+3

9.16
9.13
5.43
8.01
8.54
10
8.13
3.53
4.42
7.87

7.87

close

Diplomatic Network Reach

9.16

Diplomatic Weight

9.13

Vocality

5.43

Message Efficiency

8.01

Global Country Visibility

8.54

Format Proficiency

10

Momentum

8.13

Diplomatic Centrality

3.53

Language Diversity

4.42

5

France

-1

8.88
4.04
9.38
5.68
9.3
9.04
7.69
10
10
7.66

7.66

close

Diplomatic Network Reach

8.88

Diplomatic Weight

4.04

Vocality

9.38

Message Efficiency

5.68

Global Country Visibility

9.3

Format Proficiency

9.04

Momentum

7.69

Diplomatic Centrality

10

Language Diversity

10

6

Mexico

+2

8.96
6.98
8.05
6.28
9.02
8.19
8.2
5.06
6.48
7.44

7.44

close

Diplomatic Network Reach

8.96

Diplomatic Weight

6.98

Vocality

8.05

Message Efficiency

6.28

Global Country Visibility

9.02

Format Proficiency

8.19

Momentum

8.2

Diplomatic Centrality

5.06

Language Diversity

6.48

7

Saudi Arabia

+4

8.99
7.24
8.4
5.31
8.14
9.82
7.39
4.81
6.48
7.42

7.42

close

Diplomatic Network Reach

8.99

Diplomatic Weight

7.24

Vocality

8.4

Message Efficiency

5.31

Global Country Visibility

8.14

Format Proficiency

9.82

Momentum

7.39

Diplomatic Centrality

4.81

Language Diversity

6.48

8

Turkey

-3

9.35
6.06
6.78
10
8.97
9.62
7.07
2.5
5.58
7.35

7.35

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Diplomatic Network Reach

9.35

Diplomatic Weight

6.06

Vocality

6.78

Message Efficiency

10

Global Country Visibility

8.97

Format Proficiency

9.62

Momentum

7.07

Diplomatic Centrality

2.5

Language Diversity

5.58

9

Canada

-3

8.61
4.69
8.17
7.07
8.77
7.84
6.81
8.37
7.21
7.3

7.3

close

Diplomatic Network Reach

8.61

Diplomatic Weight

4.69

Vocality

8.17

Message Efficiency

7.07

Global Country Visibility

8.77

Format Proficiency

7.84

Momentum

6.81

Diplomatic Centrality

8.37

Language Diversity

7.21

10

United Kingdom

-1

8.47
7.47
7.91
3.17
8.31
8.83
0
8.83
8.37
7.23

7.23

close

Diplomatic Network Reach

8.47

Diplomatic Weight

7.47

Vocality

7.91

Message Efficiency

3.17

Global Country Visibility

8.31

Format Proficiency

8.83

Momentum

0

Diplomatic Centrality

8.83

Language Diversity

8.37

11

China

+2

7.17
7.69
7.91
4.13
9.4
9.77
4.91
4.73
7.21
7.06

7.06

close

Diplomatic Network Reach

7.17

Diplomatic Weight

7.69

Vocality

7.91

Message Efficiency

4.13

Global Country Visibility

9.4

Format Proficiency

9.77

Momentum

4.91

Diplomatic Centrality

4.73

Language Diversity

7.21

12

Brazil

8.9
4.69
4.4
8.85
9.09
8.74
7.77
5.17
5.58
7.04

7.04

close

Diplomatic Network Reach

8.9

Diplomatic Weight

4.69

Vocality

4.4

Message Efficiency

8.85

Global Country Visibility

9.09

Format Proficiency

8.74

Momentum

7.77

Diplomatic Centrality

5.17

Language Diversity

5.58

13

Japan

-3

8.3
5.67
7.37
4
10
5.26
6.26
6.28
8.84
6.66

6.66

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Diplomatic Network Reach

8.3

Diplomatic Weight

5.67

Vocality

7.37

Message Efficiency

4

Global Country Visibility

10

Format Proficiency

5.26

Momentum

6.26

Diplomatic Centrality

6.28

Language Diversity

8.84

14

Australia

+1

7.52
5.22
6.27
3.12
8.57
10
0
8.16
7.83
6.52

6.52

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Diplomatic Network Reach

7.52

Diplomatic Weight

5.22

Vocality

6.27

Message Efficiency

3.12

Global Country Visibility

8.57

Format Proficiency

10

Momentum

0

Diplomatic Centrality

8.16

Language Diversity

7.83

15

Italy

-1

8.01
3.2
5.97
5.74
8.8
8.23
3.33
7.73
7.83
6.38

6.38

close

Diplomatic Network Reach

8.01

Diplomatic Weight

3.2

Vocality

5.97

Message Efficiency

5.74

Global Country Visibility

8.8

Format Proficiency

8.23

Momentum

3.33

Diplomatic Centrality

7.73

Language Diversity

7.83

16

Argentina

+1

8.05
3.2
4.71
6.86
8.65
7.78
0
5.72
2.79
5.77

5.77

close

Diplomatic Network Reach

8.05

Diplomatic Weight

3.2

Vocality

4.71

Message Efficiency

6.86

Global Country Visibility

8.65

Format Proficiency

7.78

Momentum

0

Diplomatic Centrality

5.72

Language Diversity

2.79

17

Germany

-1

7.9
0
6.78
3.52
8.83
7.06
0
9.04
8.37
5.34

5.34

close

Diplomatic Network Reach

7.9

Diplomatic Weight

0

Vocality

6.78

Message Efficiency

3.52

Global Country Visibility

8.83

Format Proficiency

7.06

Momentum

0

Diplomatic Centrality

9.04

Language Diversity

8.37

18

South Africa

8.07
3.2
1.57
3.06
8.24
10
7.18
1.81
2.79
5.24

5.24

close

Diplomatic Network Reach

8.07

Diplomatic Weight

3.2

Vocality

1.57

Message Efficiency

3.06

Global Country Visibility

8.24

Format Proficiency

10

Momentum

7.18

Diplomatic Centrality

1.81

Language Diversity

2.79

19

South Korea

7.99
0
1.57
2.6
8.28
10
0
2.82
2.79
4.21

4.21

close

Diplomatic Network Reach

7.99

Diplomatic Weight

0

Vocality

1.57

Message Efficiency

2.6

Global Country Visibility

8.28

Format Proficiency

10

Momentum

0

Diplomatic Centrality

2.82

Language Diversity

2.79